On January 12, 2015, Amoruso announced that Sheree Waterson would take over as CEO of Nasty Gal. The store had Nasty Gal footwear, apparel, accessories and intimates. In 2014, Nasty Gal opened its first brick and mortar store in Los Angeles at 8115 Melrose Avenue. īy 2012, the online retailer employed approximately 110 people and had opened an additional distribution center in Shepherdsville, Kentucky, while its 2011 revenue reached $24 million, marking an 11,200% three-year growth rate. The company received $9 million in investments in early 2012, followed by $40 million in August 2012 from venture capital firm Index Ventures.

In 2010, Nasty Gal moved its headquarters to Los Angeles, California. Amoruso has emphasized in interviews the importance of social media to Nasty Gal’s growth. In 2009, Nasty Gal moved into its first warehouse space in Berkeley, California, and soon after to a 7,500-square-foot warehouse in Emeryville, California. In June 2008, Amoruso moved Nasty Gal Vintage off eBay and onto its own destination site. MySpace was the primary form of communication for the store in its early days. The eBay store sold vintage fashion that Amoruso sourced from secondhand stores. The store was named Nasty Gal Vintage, the name being inspired by Betty Davis. In 2006, while working as a campus safety host at Academy of Art University, Amoruso launched an eBay store based in San Francisco, selling old pieces of clothing. In 2017, the company was purchased by the BooHoo Group out of Chapter 11 of the U.S. Founded by Sophia Amoruso in 2006, Nasty Gal was named 'Fastest Growing Retailer' in 2012 by Inc. The company has customers in over 60 countries.

Nasty Gal is an American retailer that specializes in fashion for young women.

Nasty gal series